In today’s market, presenting a well-written résumé, cover letter, and LinkedIn profile is a “must.” Although these require a financial investment, you must consider the return-on-investment.
Rather than presenting a basic résumé / cover letter template, have an experienced résumé writer / career coach create targeted branding documents that distinguish you, helping you stand out from the crowd of competitors. More importantly, have that professional résumé writer / career coach develop documents that will get you past the scrutiny of the Applicant Tracking Software so that prospective employers will actually have the opportunity to peruse your documents. The LinkedIn profile will be a natural extension of your résumé and cover letter, so concentrate on first things first.
Okay, so we’ve established that s professional skilled in developing résumés, cover letters, and LinkedIn profiles will cleverly position your career successes so that your best features stand out and your potential value to the employer is efficiently accentuated. At the same time, enhance your on-the-job performance. Stay late, work hard, and show that you can do more with less. Rather than asking for more money and / or resources, identify processes you can streamline – then streamline them. Become invested in your work and in helping your employer grow. Your employer will realize how important you are to the future success of the company. And, remember, the best time to look for a job is while you have a job.
Now is also the time to build your network. You can develop relationships via both professional and non-professional clubs and associations. Let everyone know you are seeking employment. You can build your online presence, as well. Research thriving industries and join related networking groups. Respond to prospective employers on their blog, answer questions on on-line forums, and participate on e-lists.
Most importantly, keep track of your career achievements. Documenting your achievements is so simple that many people forget to do it. The exercise itself is crucial for creating the foundation of your branding documents. Likewise, you will find it to be a rewarding practice. Whether you are in a career transition or hope to remain in your position, you need to capture and retell the challenges you have faced in the workplace, the actions you took to meet those challenges, and the results of your actions. This information is critical to the success of your branding documents and it enhances your self worth. I cannot tell you how many clients have said to me once we’ve accumulated and documented their accomplishments, “Gee, I didn’t know I did all that. I am a valued asset.”
That’s right, you are a valued asset. And, as such, you deserve a wonderful résumé, cover letter, and LinkedIn profile. So, go on, invest in yourself! And, remember, Halloween is a time for scary costumes, NOT scary résumés, cover letters, and LinkedIn profiles!