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The old adage, “Ignorance is bliss,” is not going to work when it comes to your résumé and cover letter. In a word — or rather in a few words — that adage is going to work AGAINST you in this economic environment.

If you have taken the time to send out your résumé and cover letter to prospective employers (by “prospective employers,” I mean employers who could either use or value your skills set) and you have not heard back from them that you are worthy of an interview, your résumé and cover letter are, in plain English, your enemies.

You already know that hiring managers are receiving copious amounts of résumés and cover letters. You already know that, you, as job seekers, have a few mere seconds to make an impression on these hiring managers, compelling them to interview you for a job opening in their organization.

So, I have one question: Why are you wasting your time emailing résumés and cover letters that are not being read by prospective employers?

Notice, I said your documents are not being READ by prospective employers. I did not say your résumés and cover letters are being disregarded by prospective employers. I SAID, “THEY’RE NOT BEING READ BY PROSPECTIVE EMPLOYERS.”

OCR technology, also known as scanning technology, is reviewing your résumés and cover letters. This technology sees buzz words, also known as keywords. Let me be clear: IF YOUR DOCUMENTS DO NOT CONTAIN THE CORRECT BUZZ WORDS, YOUR DOCUMENTS WILL NOT BE VIEWED BY PROSPECTIVE EMPLOYERS.

I have been writing résumés and cover letters for 21+ years. Throughout my career, I have had to adjust my writing to meet the demands of prospective employers which are, in essence, ruled by the prevailing economic environment. If you have not been following résumé and cover letter writing trends, YOU NEED ME.

Day in and day out, people send me their résumés and cover letters. Day in and day out, I FIND THEIR RÉSUMÉS AND COVER LETTERS ARE NOT COMPETITIVE IN TODAY’S EMPLOYMENT MARKET. Likewise, I routinely hear from callers that they have been quoted prices for résumé and cover letter writing services based on a “one-or-two-page format.” THIS IS NOT AN APPROPRIATE METHOD FOR QUOTING PRICES.

All résumés and cover letters must be tersely written. The goal is ALWAYS to document your challenges, actions, and results in a one-page résumé. HOWEVER, SOMETIMES THIS CANNOT BE ACCOMPLISHED. A two-page résumé is fine, as long as it provides just the facts, omitting any form of fluff.

This is your first lesson in effective résumé and cover letter writing. The rest of the lesson can’t be taught. It has to be fulfilled by a professional with years of experience and a relentless commitment to excellence. Do yourself a favor. STOP WASTING TIME. I’ve recently lowered my prices WITHOUT compromising my résumé and cover letter writing expertise. Call me: toll free (866) 400-7799 or (609) 758-7799. Career coaching, is by the way, on me.

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