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I answer many phone calls from prospective clients throughout the day. Oftentimes, clients want to see me the same day they call. When this occurs, I tell them, “Whoa, let’s talk business first.”

You see, not everyone wants to be my client. They don’t know that when they initially call me, particularly if they haven’t been referred to me and have selected me solely based on information contained in my website. They don’t know that there are certain prerequisites to us becoming “partners.”

First, if you are serious about enhancing your image, then you need to be able to tell me, via job postings (that do not have to be relevant in terms of location, compensation, or timing), what you want to do career-wise. Do you want to be a doctor, a lawyer, or an Indian Chief? In all seriousness, I need to know some basic career interests before I can even meet with you. This allows my creative juices to begin churning. In the long run, it allows me to brand you appropriately.

Second, be ready to discuss your career accomplishments with me once we begin our journey together. If you haven’t kept a running list of your achievements, START NOW. Jot down your career successes that come to mind. Let your thoughts flow in trying to capture the bare essence of things you’ve done, envisioned, led, changed, or improved in your career. Call to mind achievements – the challenges you have faced in the workplace, the actions you took to meet those challenges, and the results of those actions, including  those that had bottom-line results like cutting costs, streamlining processes, enhancing morale, increasing retention,  building key relationships internally and externally, and, of course, increasing revenue. Prospective employers are particularly interested in your achievements over the past 5 to 10 years, but you should include some achievements from the era before ten years ago. In my mind, the more the merrier!

In brainstorming, generate ideas without paying attention to strict guidelines. And, for heaven’s sake, don’t worry about the grammar, syntax, spelling, or flow. That’s what you’re hiring me for!

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